Brand Identity
Client: Shosy
Country: Saudi Arabia
OVERVIEW
TThis branding for SHOSY was built around a playful, stylish visual language inspired by the curves, knots, and personality of shoelaces. The wordmark carries a handcrafted feel without losing its modern edge, giving the brand a distinct character that feels both casual and premium. Every element — from the logo to the packaging and accessories — reinforces the idea of a brand that celebrates shoes as a lifestyle, not just a product. The result is a fun, memorable identity that stands out through simplicity, charm, and a unique design twist that instantly sets SHOSY apart.
Credits
Agency: Xelement
Creative & Art Direction: Shehab Soliman