PFL Super Fights
Battle of the Giants Event
Client: Ministry Of Sports
Country: Saudi Arabia
OVERVIEW
“PFL Super Fights: Battle of the Giants” was a milestone event organized under Saudi Arabia’s Ministry of Sports — marking the first-ever PFL event outside the United States.
As the Creative Lead, I was responsible for shaping the entire creative direction of the event, setting visual and conceptual guidelines, and ensuring every piece of communication — from digital presence to on-ground coverage — carried the same global energy and impact PFL is known for.
I worked closely with my team on-site to translate the spirit of mixed martial arts into a bold, engaging Saudi narrative. From crafting the creative strategy and visual tone to producing real-time content and supervising the overall brand harmony across platforms, the focus was on making the event feel cinematic, powerful, and relevant to the Saudi audience.
As the Creative Lead, I was responsible for shaping the entire creative direction of the event, setting visual and conceptual guidelines, and ensuring every piece of communication — from digital presence to on-ground coverage — carried the same global energy and impact PFL is known for.
I worked closely with my team on-site to translate the spirit of mixed martial arts into a bold, engaging Saudi narrative. From crafting the creative strategy and visual tone to producing real-time content and supervising the overall brand harmony across platforms, the focus was on making the event feel cinematic, powerful, and relevant to the Saudi audience.
Main Key Visual
Winner Announcements
Media Day
Ceremonial WEIGH-INS
Count Down
Media Wall
Reccords
Infographics
Videos
Credits
Agency: Fullstop
Creative & Art Direction: Shehab Soliman
Graphic Design: Omair Nazir
Community Managment: Syfuldeen Hassan
Account Managment: Hanin Al Mayman
Account Managment: Hanin Al Mayman