JOCKEY CLUB
Brand Revamp
Client: Jockey Club
Country: Saudi Arabia
OVERVIEW
For the Jockey Club of Saudi Arabia, I developed a refined brand identity that honors the club’s heritage while presenting it with a contemporary, premium feel. The creative direction drew inspiration from equestrian elegance and Saudi cultural pride, using a noble horse silhouette framed within a shield as the central emblem—symbolizing strength, prestige, and tradition. The art direction carried this ethos into applications across print, merchandise, and digital touchpoints, with a sophisticated palette of deep green, gold, and earthy tones that evoke luxury and heritage. The brand design extended into versatile assets such as stationery, signage, apparel, and accessories, creating a cohesive system that communicates authority, authenticity, and timeless distinction.
Credits
Agency: Xelement
Creative & Art Direction: Shehab Soliman