Al Tayyar
Winter Campaign
Winter Campaign
Chebbak Labbak
Client: Al Tayyar
Country: Saudi Arabia
Country: Saudi Arabia
OVERVIEW
For Al Tayyar’s “باقات الشتاء” (#شباك_لباك) campaign, I developed a key visual that transforms windows into symbolic gateways, each framing a unique destination. This creative metaphor invited audiences to “peek” into diverse locales, capturing the magic of winter travel through a blend of nostalgia and anticipation. Each window was crafted with meticulous detail, reflecting the architectural and cultural identity of its location, while natural elements—such as birds and greenery—added warmth and vitality to the scenes. The result was a visual narrative that not only underscored Al Tayyar’s dedication to curated, memorable travel experiences but also evoked a sense of wonder, discovery, and personal connection with the viewer.
For Al Tayyar’s “باقات الشتاء” (#شباك_لباك) campaign, I developed a key visual that transforms windows into symbolic gateways, each framing a unique destination. This creative metaphor invited audiences to “peek” into diverse locales, capturing the magic of winter travel through a blend of nostalgia and anticipation. Each window was crafted with meticulous detail, reflecting the architectural and cultural identity of its location, while natural elements—such as birds and greenery—added warmth and vitality to the scenes. The result was a visual narrative that not only underscored Al Tayyar’s dedication to curated, memorable travel experiences but also evoked a sense of wonder, discovery, and personal connection with the viewer.
Credits
Agency: DDB
Creative Director: Ali Basiri
Art Director: Shehab Soliman
Copywriter: Musaaed Aalshehri
Creative Director: Ali Basiri
Art Director: Shehab Soliman
Copywriter: Musaaed Aalshehri