Al Nahdi
Ramadan Campaign
Ramadan Campaign
Client: Al-Nahdi
Country: Saudi Arabia
OVERVIEW
This Ramadan campaign for Nahdi was built around a warm, supportive creative direction that reflects the brand’s role in caring for the community, especially the elderly, throughout the holy month. I led the creative and art direction for the full campaign and supervised the production of the main commercial to ensure the visuals delivered both the brand’s identity and its human message. The neon heart motif, soft gradients, and character-driven compositions were designed to express closeness, reassurance, and guidance during a month when health management becomes essential. The result is a calm, uplifting visual world that highlights Nahdi’s commitment to standing by people through every moment of their wellness journey in Ramadan.
Credits
Agency: Xelement
Creative & Art Direction: Shehab Soliman
Graphic Design: Ahmed Salah
Creative & Art Direction: Shehab Soliman
Graphic Design: Ahmed Salah
Copywriting: Mohamed Shamsulden
Account Direction: Saud Saadoun, Basma Al Bahli
Account Direction: Saud Saadoun, Basma Al Bahli