B_FIT GYM
Launch Campaign
Launch Campaign
Client: B_FIT
Country: Saudi Arabia
OVERVIEW
This campaign was created for B_FIT, the first gym in Saudi Arabia to offer a smart, AI-powered training experience. My role was leading the creative and art direction for the full campaign, shaping the visual identity and supervising the production of the main video commercial. The concept focused on dynamic motion, bold typography, and energetic compositions that express progress, discipline, and constant movement. The colour blocks and the interaction between athletes and the letterforms were designed to reflect the fusion between technology and physical performance. The result is a modern, high-impact campaign that positions B_FIT as a next-generation fitness brand built on innovation and real results.
Credits
Agency: Xelement
Creative & Art Direction: Shehab Soliman
Creative & Art Direction: Shehab Soliman
Copywriting: Mohamed Shamsulden