Shehab
Soliman
Creative & ART
Director
Contact Information
Location: Riyadh, Saudi Arabia
Phone: +966567353047
Email: me@shehabsoliman.com
Website: www.shehabsoliman.com
Professional Summary
Visionary Creative / Art Director with 20 years of experience including 10 years in the Saudi Arabia market across diverse industries including FMCG, F&B, Automotive, Medical, Telecom, Government, Technology, Retail, E-commerce, Esports, Entertainment, Gas & Oil, and more. Skilled in delivering high-impact branding, cross-platform marketing, and storytelling strategies that drive engagement and business growth. Proven ability to lead creative teams and execute innovative campaigns tailored to varied cultural and market dynamics.
Key Skills
Core Competencies:
Branding and Identity Design
Cross-Platform Marketing Strategies
Content Creation and Copywriting
Project Management
Leadership and Team Building
Public Relations
Event Planning & Execution
Generative AI & Prompt Engineering
Technical Skills:
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
Maya 3D
Blender
Keyshot
Microsoft Office (Word, PowerPoint, Excel)
Keynote
Chat GPT, Midjourney, Runway, Suno, Veo3, Imagen4, Adobe Firefly
Languages:
Arabic: Native speaker
English: Proficient for communication
Professional Experience
Creative Lead | MUVI, Riyadh
July 2025 – Present
Brand Revamp: Directed and crafted the full brand revamp for MUVI Cinemas, including developing a refreshed brand identity, cohesive visual language, and dynamic social media theme that strengthened overall brand positioning.
Campaign Leadership: Led the launch campaign for “Laylat-ha” Ladies Night Movie Time and Wasabi popcorn Launch Campaign, overseeing creative direction, concept development, and execution to establish it as a flagship initiative for female audiences.
Branch Launch Activation: Managed and developed the launch campaign for MUVI’s Hayat Mall branch, ensuring consistent branding and impactful communication that boosted visibility and foot traffic.
Content & Engagement Growth: Directed the content creation team to elevate social media output, resulting in a 15% increase in engagement and reach, which directly contributed to a 5% sales uplift.
Creative / Art Director | Soulid, Riyadh
December 2023 – Present
Soulid is a brand name that represents all my project-based work. Through Soulid, I have collaborated with leading agencies and organizations to develop high-impact creative solutions.
PFL "Battle of the Giants" & PFL World Championship (Ministry of Sports) – in collaboration with Fullstop Advertising
Led the creative and Art for two major events under the Professional Fighters League (PFL) in Saudi Arabia.
Managed the adaptation of global PFL assets to align with the Saudi market, ensuring cultural relevance and audience engagement.
Developed and executed a multi-platform content focused on educating audiences about the sport and fighters, ticket sales, and event promotion.
Successfully increased the Saudi PFL social media following from 100 to 19K in just five weeks and boosted engagement by 50% through tactical and targeted content.
Saudi Founding Day 2025 Campaign – in collaboration with REP Agency
Led the creative / Art direction for the national Saudi Founding Day 2025 celebration campaign.
On going project.
Creative Director | Almond, Riyadh
December 2023 – August 2024
Managed and developed a mega awareness campaign followed by a launch campaign for the Ministry of Municipal and Rural Affairs under the name "Basmat Baladi." The campaign, aimed at sharing ideas to reduce the manifestations of distortion in society, included giving awards to the most creative ideas from participants in four different levels: individuals, municipalities and secretariats, private sector, and non-profitable sector. The campaign involved launching a website for participation and awareness, designing trophies and awards, creating a full campaign strategy, handling PR and media, organizing multiple workshops and small events, producing social media content, and orchestrating two mega events: one for launching the award and the other for the final event. "Achieved over 500,000 website visits within the first month, increased social media engagement by 40%., Successfully organized workshops attended by over 1,000 participants, generated extensive media coverage, resulting in a 30% increase in public awareness.
I led a team and significantly boosted our capacity to achieve goals and meet deadlines by 30%. This improvement was driven by implementing a strategic approach that made task management smoother and more organized, ensuring we consistently met briefs. Additionally, I emphasized the importance of understanding Saudi Arabian culture, which not only improved our workflow but also fostered a more cohesive and motivated team environment. This cultural awareness was key to our success, allowing us to work more effectively and harmoniously together.
Associate Creative Director | VMLY&R, Riyadh
December 2021 – November 2023
Managed large-scale campaigns for renowned brands under Al Jomaih sponsorship, including Chevrolet, GMC, Cadillac, and GAC, consistently delivering exceptional results.
Developed numerous successful campaigns through social media and outdoor advertising, increasing sales by 15%.
I led a team and significantly boosted our capacity to achieve goals and meet deadlines by 17%. This improvement was driven by implementing a strategic approach that made task management smoother and more organized, ensuring we consistently met briefs.
Senior Art Director | XELEMENT, Riyadh
August 2020 – October 2021
Developed a successful Ramadan Campaign for Al Nahdi pharmacies that increased sales for related products by 14%. The campaign utilized social media and included video development and production, social media posts, and art direction.
Created a successful campaign for Herfy restaurants announcing the new family member to the Al Tortia sandwiches, which increased sales by 12%. The campaign was executed through outdoor and social media channels.
Developed a brand revamp for the Saudi Esports Federation, repositioning the brand across the gaming and esports industry and aiding in the creation of multiple mega events such as Gamers Seasons and others.
Developed an Eid campaign for the "SUPER" products (Super, Herfy, Super Chili, and Super Chicken) that increased sales by 11%.
Participated in numerous pitching projects for clients such as STC, MOC, Flyadeal, Saudi Esports Federation, Burgrizzer, and Al Nahdi, winning a significant number of them, including several on the first attempt.
Drove the creative process from concept to execution, achieving a 25% improvement in quality, consistency and culturally related across all projects.
Creative Art Director | FULLSTOP CREATIVES, Riyadh
July 2019 – July 2020
Created and developed numerous visual supports for campaigns through social media and outdoor channels, covering all three clients of Mobily Telecom: Mobily Business, Mobily Consumer, and Mobily Brand.
Led the brand revamp of Mobily Telecom, ensuring a modern and cohesive brand identity.
Created the brand identity for Mobily Esports, establishing a distinctive and engaging visual presence.
Developed the identity for the consumer legal certificates of the Ministry of Commerce (MOC), enhancing their professional and trustworthy image.
Led creative projects for major brands, enhancing their market presence through innovative campaigns.
Art Director | DDB, Riyadh
July 2018 – June 2019
Created the main art direction for the "Shebak Labak" winter campaign for Al Tayyar Travel company and developed it to fit various adaptations, including branches branding, outdoor, leaflets, website material, and social media.
Created and developed more than 300 static and animated social media posts for Al Tawuniya Insurance Company, increasing traffic and engagement by 25%.
Created and developed numerous social media posts and ads for Lebara Telecom and Unicharm, resulting around 20% increase in social media engagement.
Directed artistic vision for advertising campaigns, achieving high client satisfaction and engagement.
Senior Art Director | Greenish Communication Group, Riyadh
January 2016 – June 2018
Designed and developed various campaigns for Rotana's different channels, which significantly increased viewership and engagement for each program according to seasonal and marketing objectives, garnering high client satisfaction.
Led a team of designers and content writers, helping them understand television materials and the film industry, which improved our outputs and led to approximately a 20% increase in project success.
Creative Art Director | HIT Creative Communication, Cairo
January 2015 – December 2016
Developed art directions for multiple campaigns for the Food Bank, including "Hunger Train" and "Suk Al Udhia," resulting in a 10-13% increase in donations.
Created and developed social media campaigns, art directions, and 3D designs for various companies in the construction sector, such as HDG, Arkan, and Blue90, boosting sales by over 10% for each company.
Led a comprehensive brand revamp for Halwani Bros, including a launch campaign across TV, social media, and outdoor platforms, as well as complete packaging redesigns for key products.
Designed and developed booths, VIP gift items, and campaign art directions for Banque Misr, achieving high client satisfaction.
Creative Art Director | INTERMARK NETWORK, Heliopolis
January 2013 – December 2014
Developed over 60 key visuals for numerous campaigns, significantly impacting the pharmaceutical industry for esteemed clients such as Nestlé, Abbott, Novartis, AstraZeneca, Pfizer, and more.
Actively participated in multiple brainstorming sessions, contributing powerful ideas for campaigns, events, and other marketing initiatives.
Supervised video and photography sessions, ensuring the implementation of art direction and creative concepts to achieve the desired visual outcome.
Junior Art Director | Art Director | Altitude Communications, Cairo
February 2009 – January 2013
Created multiple visuals for prominent brands in the food and beverage industry, including Power Horse and Mousse.
Developed multiple designs for stands, booths, and various point-of-sale (POS) materials, enhancing brand presence and customer engagement.
Developed numerous digital artworks and designs for various websites, ensuring a cohesive and visually appealing online presence.
Graphic Designer | Senior Graphic Designer | Theme, Cairo
February 2005 – January 2009
Designed and developed multiple project profiles for significant construction projects, including Mountain View, Al Waha, and others.
Designed and developed both 2D and 3D branding content for numerous brands, including Segway and NBD.
Education
Bachelor's Degree in Commercial and Advertising Art
Art & Design Academy, Higher Institute of Applied Arts (2002 – 2007)
Art & Design Academy, Higher Institute of Applied Arts (2002 – 2007)
Hobbies
Photography, Gaming, Traveling, Oil Painting, and DIY Crafting.