Wasabi Popcorn
Launch Campaign
Launch Campaign
Client: muvi Cinemas
Country: Saudi Arabia
OVERVIEW
The Wasabi Popcorn Launch Campaign for Muvi Cinemas introduced a bold new flavor designed to match the thrill of the cinematic experience. The idea was simple yet powerful "a taste that matches the excitement".
As Creative Director, I led the concept and visual direction, turning the flavor’s sharp intensity into expressive, human-centered visuals. The campaign focused on authentic face reactions that reflected the same rush and surprise audiences feel during an intense movie scene.
Beyond visuals, our strategy encouraged people to taste, engage, and buy. The launch blended curiosity with playfulness, transforming a simple product release into an immersive brand moment that captured Muvi’s energetic, youthful spirit.
As Creative Director, I led the concept and visual direction, turning the flavor’s sharp intensity into expressive, human-centered visuals. The campaign focused on authentic face reactions that reflected the same rush and surprise audiences feel during an intense movie scene.
Beyond visuals, our strategy encouraged people to taste, engage, and buy. The launch blended curiosity with playfulness, transforming a simple product release into an immersive brand moment that captured Muvi’s energetic, youthful spirit.
Typography
AI Generative characters
Main KVs
Social Media & Digital Materials
Credits
Company: muvi cinemas
Strategy, Creative & Art Direction: Shehab Soliman