HERFY
Braand Revamp
Client: HERFY
Country: Saudi Arabia
OVERVIEW
For Herfy, one of Saudi Arabia’s most iconic fast-food brands, I led a complete brand revamp that re-energized its identity while staying true to its heritage. The creative direction focused on positioning Herfy as a modern, youthful, and appetizing brand, using bold typography, playful language, and a vibrant color palette that instantly communicates freshness and delight. The art direction translated these values across all touchpoints—from packaging, signage, and digital presence to in-store experiences—ensuring consistency and impact. The brand design introduced dynamic graphic systems, adaptable patterns, and expressive layouts that reflect both Arabic and English brand voices, making Herfy stand out in a competitive market with a visual identity that is appetizing, approachable, and unmistakably memorable.
Credits
Agency: Xelement
Creative & Art Direction: Shehab Soliman