This collection was created for AlJomaih Automotive, the official dealer of Cadillac, GMC, Chevrolet, and GAC in Saudi Arabia, where the objective was to take the global visual templates of each brand and localize them in a way that speaks directly to the Saudi market. The work blends the international art direction, premium brand standards, and high-end photography with a strong sense of place, culture, and environment inspired by Saudi Arabia. Some visuals followed global guidelines faithfully, while others were crafted from scratch to match the local mood, scenery, and expectations of Saudi customers. The result is a series that stays true to each brand’s identity yet feels authentically tailored to the region, capturing the spirit of the market and the soul of the streets, the landscapes, and the lifestyle in Saudi Arabia.

Credits
Art Direction: shehab Soliman & Suhaila Hassan

Graphic Design: Suhaila Hassan