© Shehab Soliman
SEF
Saudi Arabia
XELEMENT
Creative Direction, Art Direction
The Saudi Esports Federation is the regulating body in charge of nurturing elite gaming athletes and developing the gaming community and industry in Saudi Arabia. The Federation’s activities are categorized into two complementary streams. The first stream works to develop all levels of competitive gamers starting with the grassroots community level and moving up to professional esports athletes that can achieve global excellence. The second stream works to develop the entire gaming/esports value chain by catalyzing the industry and enabling talent.
Since its establishment in late 2017, the federation has organized multiple world-class national and international tournaments and events attracted investment from local private sector actors, and worked with international developers on opportunities in the Saudi market.
For us and Saudi Esports Federation (SEF) The challenge was to craft a brand identity that embodies the ambitious goals of Saudi Arabia's Vision 2030, balancing the standards of a governmental entity with the dynamic and energetic vibe of the gaming and esports world. SEF aimed to establish a robust brand identity that not only reflects this vision, but also fosters a thriving electronic sports ecosystem that connects the Kingdom with the global community, providing a platform for its champions to shine on a global stage.
Whether it's a formal thobe with a neatly tied mirzam and shining cufflinks or a sharp suit with a refined tie, most people switch from a formal look for work or official meetings to a more relaxed outfit for gatherings, outings, gym, or similar activities and that inspired us to create two different color schemes and we called it "Outfits".
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