© Shehab Soliman
SFDA
Saudi Arabia
Xelement
Creative Direction, Art Direction
This campaign is designed for the Saudi Food and Drug Authority to raise awareness about misleading pharmaceutical claims. The visual shows a fictional medication box labeled "Superdoperadol," with exaggerated claims like "treats everything" and "quick improvement in seconds." The tagline, "Don't let catchy phrases deceive you," reinforces the message. It introduces the "RSD" logo, a quality assurance label ensuring the product is genuine and traceable. This piece effectively combines humor and visual elements to promote consumer safety and trust in the SFDA's regulations.
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