CHALLENGE

Amidst the busyness of everyday life and its accompanying challenges, heart attack rates have seen an unfortunate rise. One major factor is the lack of public awareness about the importance of early examination and care for those at risk or with a history of heart-related illness. here, Novartis wanted to make a difference by elevating public awareness about the criticality of addressing this issue.

Most of people have a deep-seated bond with engines, from the cars they own to the water-pumping motors in their homes and the machines used in industries. at the sight of rust, fumes, oil leaks, or any other signs of malfunction, they instinctively comprehend the dangers and the potential loss of their engine if prompt action is not taken, even if they lack prior experience. They often seek the expertise of specialists to resolve the issue.

By tying inspiration to challenges, we envisioned the heart as a rusty, leaking engine with fumes rising, creating a vivid mental image that underscores the gravity of the situation and the urgency of addressing it.

I employed a minimalist art direction style that combines crafting techniques through the integration of 3D and photo manipulation. This approach focuses the viewer's attention on the main object, ensuring a rapid and clear conveyance of the message.