Creative Director at Almond Creative, Riyadh
● Managed and developed a mega awareness campaign followed by a launch campaign for the Ministry of Municipal and Rural Affairs under the name "Basmat Baladi." The campaign, aimed at sharing ideas to reduce the manifestations of distortion in society, included giving awards to the most creative ideas from participants in four different levels: individuals, municipalities and secretariats, private sector, and non-profitable sector. The campaign involved launching a website for participation and awareness, designing trophies and awards, creating a full campaign strategy, handling PR and media, organizing multiple workshops and small events, producing social media content, and orchestrating two mega events: one for launching the award and the other for the final event. "Achieved over 500,000 website visits within the first month, Increased social media engagement by 40%., Successfully organized workshops attended by over 1,000 participants, Generated extensive media coverage, resulting in a 30% increase in public awareness.
● I led a team and significantly boosted our capacity to achieve goals and meet deadlines by 30%. This improvement was driven by implementing a strategic approach that made task management smoother and more organized, ensuring we consistently met briefs. Additionally, I emphasized the importance of understanding Saudi Arabian culture, which not only improved our workflow but also fostered a more cohesive and motivated team environment. This cultural awareness was key to our success, allowing us to work more effectively and harmoniously together.