OVERVIEW

For the “باقات الشتاء” (#شباك_لباك) campaign for Al Tayyar, I crafted a key visual that uses windows as a metaphor, each representing a different destination. This concept captures the allure of winter travel by inviting viewers to “peek” into various locales, evoking both nostalgia and excitement. Each window is meticulously designed to reflect the unique architectural and cultural essence of its location, accented with natural elements like birds and plants to bring each scene to life. This approach not only highlights Al Tayyar’s commitment to curated travel experiences but also engages viewers with a warm, welcoming tone that invites them to explore.